Since it’s seen in the passage, the importance of clearly targeting your audience cannot be underestimated. The understanding of your principal customer is the secret to success. Your ad needs to be written as a direct response to your customer wants and expectations. You need to emphasize your abilities by proposing your services, to meet those requirements. In addition, you should keep an eye on your opponents to be always 1 step ahead of your”market enemies”. Another advice would be to test your ad in different free advertising platforms that are regional to see how it works. It is important for your revenue in a variety of classes and, in addition, because the same ad placed in different ads.
Understanding your customers is important as never. So, defining your target audience is key to success. Your ad has to be written as a direct response. You need to highlight your skills by proposing your solutions to fulfill those needs.